THE DECEPTIVE POWER OF ADVERTISEMENT

Many producers will want to make their products known to the people in order to get the product sold. One common way of doing this is through advertisements. Therefore, advertisement is the act of making a product known in order to persuade people to buy it. Advertisements can be done through the print media e.g. newspapers, handbills, flyers e.t.c or through the electronic media e.g radio, television, and internet. Because of the fact that advertisements is intended to make people buy a particular product through persuasion, there is a lot of deceptions built into it. This has had significant negative effects on the children. For instance a T.V adverts that reads "when your son wears this, he will be strong, athletics, and be admired by his friends”. A child after hearing this runs to his father and say daddy please buy this for me. This is one of the deceptive powers of advertisements on children because their understanding is too limited to evaluate such advertisement. There are over one million and one of this type of adverts on the television. Most of these types of advertisements are designed to create emotional involvement not only for the children but for the adults alike. This raises the question of how can we protect the children from deceptive power of advertisement and for adults alike

HOW CAN WE PROTECT THE CHILDREN FROM DECEPTIVE POWER OF ADVERTISEMENT AND FOR ADULTS ALIKE

 

First and foremost, the parents must be aware of how advertisement can influence their children. Therefore, they should not allow advertising to dictate to them what is good for their children and what they must buy for their children

The parents have to spend time with their children and keep explaining to them that a person's worth is not measured by using a particular product that is advertised on T.V and that it is possible to live happily without what is being advertised on television.

Finally, parents should always make their children know that many advertisements are mere make believe and are not real. They are intended to help sell a particular product.By this the children will not be easily swayed by the deceptive power of advertisements.
The next article will be highlighting on the spiritual view of the above subject